Party City — Free Shopify Audit

02 · Top conversion issue

1,250+ products with mostly empty product_type tagscritical

75%+ of products lack product_type values (costumes, lights, decorations all show empty strings), making filtering, search faceting, and inventory organization impossible. This breaks both customer navigation and backend merchandising on a catalog-heavy store.

Customers cannot filter by category; search relevance suffers; abandoned cart rates spike when shoppers can't find what they need among 1,250+ SKUs.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

03 · AI visibility

Is Party City visible to AI shopping assistants?

✓ Recommended by Claude when asked about party supplies brands.

Organization schemapresent
Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.

This is a 3-section preview.

The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.

Unlock the full audit for partycity.com — $49

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