Poppy Playtime Official Store

• Largest Contentful Paint26.27s poor
• Cumulative Layout Shift0 good

191 products across 39 collections creating severe navigation frictioncritical

The store has 191–328 products scattered across overlapping collections (e.g., 'Accessories' 83 items, 'Accessories & More' 19 items, 'All' 328, 'All Products' 332), with duplicate/near-duplicate collection names and no clear hierarchy. Product type consistency is also broken (one Huggy Wuggy plush has empty product_type; others are tagged 'Plush').

Duplicate collections and unclear categorization force shoppers to search multiple paths to find items, increasing friction and cart abandonment before checkout.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Poppy Playtime Official Store visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best character plushes brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.