Sanrio

• Largest Contentful Paint18.95s poor
• Cumulative Layout Shift0 good

1,250+ products with no visible category filtering or search refinementhigh

The store hosts 1,250+ products across wildly disparate categories (bags, toys, home goods, accessories, apparel, collaborations) with collection structure mixing price points and character names, yet no evidence of faceted navigation, sorting options, or intelligent product filtering on the homepage or category pages. Shoppers must either search by character or price tier—creating friction when browsing by product type.

Unfiltered product overwhelm increases bounce rates and abandonment; visitors cannot efficiently find what they want (e.g., 'show me all Hello Kitty bags under $30'), forcing them to abandon or search competitors instead.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Sanrio visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best licensed character merchandise brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.