OLAPLEX Inc.

• Largest Contentful Paint15.16s poor
• Cumulative Layout Shift0 good

Test collections live on production sitecritical

Collections named 'ECOM TEST COLLECTION 1' (135 products) and 'ECOM TEST COLLECTION 2' (19 products) are publicly accessible and indexed in the store's collection list. Additionally, an 'Early Access: 3D Curl Repair' collection with 36 products suggests unreleased or staging content is exposed to customers.

Test collections erode brand trust, confuse navigation, dilute search/filtering UX, and risk customers landing on incomplete or incorrect product information, directly harming conversion and repeat purchase likelihood.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is OLAPLEX Inc. visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best hair care brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.