Plum Goodness

• Largest Contentful Paint5.25s poor
• Cumulative Layout Shift0.044 good

372 products but mostly $1 free gifts—core catalog buriedcritical

Out of 372 products indexed, the sample shows nearly all tagged as free_gift variants priced at $1.00, with only confusing product_type labels (free_gift1_mini, free_gift2_full_size, etc.). The actual revenue-generating skincare, haircare, and bodycare products are either deprioritized or obscured by gift-with-purchase clutter in the catalog structure.

Shoppers searching or browsing will encounter dozens of $1 decoy products before finding real products to buy, killing discovery, inflating cart complexity, and abandoning high-intent customers who cannot easily find what they came to purchase.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Plum Goodness visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best vegan skincare brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.