Revlon US

• Largest Contentful Paint16.33s poor
• Cumulative Layout Shift0.041 good

Missing product_type data prevents smart filtering & discoveryhigh

Approximately 40% of sampled products have empty product_type fields (e.g., ColorSilk After Color line), while others are properly tagged (Foundation, Lip Liner, Eyebrow). This inconsistency breaks collection logic and search/filter functionality.

Shoppers cannot reliably filter by category, reducing findability and forcing manual browsing—directly lowering add-to-cart rates and average order value across a 145+ product catalog.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Revlon US visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best makeup and beauty brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.