New York & Company

• Largest Contentful Paint16.23s poor
• Cumulative Layout Shift0.097 good

Missing product_type data across 1,250+ itemscritical

Every product in the sample has an empty product_type field, indicating systematic data loss or misconfiguration in the product feed. With 1,250+ products indexed and zero type classification, filtering, search ranking, and merchandising are all compromised.

Shoppers cannot effectively narrow searches by garment type, search engines cannot properly categorize inventory, and internal analytics cannot track category-level performance—directly eroding discoverability and conversion rates.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is New York & Company visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best women's clothing brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.