Oyela

• Largest Contentful Paint23.35s poor
• Cumulative Layout Shift0.196 needs-improvement

542 products across 124 collections creates severe navigation frictioncritical

The store has 542 SKUs organized into 124 collections with significant overlap (e.g., 'Best Seller', 'Best Selling', 'Bestseller' as separate collections; 'All Products - 3 Sizes Sold Out' mixed with active inventory). This fragmentation and redundancy forces customers to hunt through duplicate collections rather than discovering products efficiently.

Poor collection architecture increases bounce rate, reduces average order value by limiting discovery of complementary pieces, and wastes paid traffic on navigation instead of conversion.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Oyela visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best women's fashion brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.