Pezwaan

• Largest Contentful Paint19.5s poor
• Cumulative Layout Shift0.134 needs-improvement

All products lack type/collection tags—poor discoverabilityhigh

All 121 products have empty product_type fields, and 30 collections exist but many are generic (e.g., 'Collection' with 0 items, 'Home page' with 71 items). This suggests broken or missing product categorization that prevents shoppers from filtering and navigating inventory.

Without proper taxonomy, search, filtering, and collection navigation fail—driving cart abandonment and reducing average order value as customers struggle to find specific styles.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Pezwaan visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best women's dresses brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.