Offduty India

• Largest Contentful Paint4.2s poor
• Cumulative Layout Shift0.017 good

606 products with no visible size guide or fit referencecritical

Store carries 606 products across 64 collections with highly granular fit variations (bootcut, baggy, wide-leg, straight-fit, etc.) and explicit emphasis on 'women of all shapes and sizes,' yet no size chart, fit guide, or comparison tool was accessible in the scraped homepage or product sample data. Shoppers face 6–20 variants per SKU with no visual or textual aid to navigate fit complexity.

Fit uncertainty is the #1 return driver for denim; unguided variant selection directly reduces conversion and increases logistics cost, especially critical for a premium-positioned brand relying on body inclusivity as a core message.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Offduty India visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best women's jeans brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.