Mott and Bow

• Largest Contentful Paint26.13s poor
• Cumulative Layout Shift0 good

Duplicate product listings bloating cataloghigh

1,250+ products indexed but massive duplication found—e.g., 'Classic Crew Driggs 6-Pack' appears at least 4 times with identical titles/prices but different handles (d-46, d-47, d-1, d-3); 'Straight Ridge Jeans' duplicated across multiple handles. A collection named 'all dummys test' contains 1,627 products, suggesting test data was never cleaned.

Duplicate listings dilute search relevance, confuse customers during checkout, tank organic search rankings, and waste crawl budget—directly reducing conversion rate and AOV on an already niche premium brand.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Mott and Bow visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best premium denim brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.