A free preview of our Shopify diagnostic for napapijri.com. Generated 2026-05-28 00:33 UTC.
The store has 1,250+ products but the sample shows extreme duplication: same product names (Mahsa, Flint) repeated across multiple SKUs with identical pricing (£35) and variant counts (7 each), differing only by color code suffixes. This suggests heavy SKU bloat from color/size matrix explosion without proper product-level deduplication.
Duplicate SKUs fragment inventory, dilute search ranking signals, confuse customers with near-identical listings, and waste crawl budget—directly reducing conversion rates and average order value on a 1,250+-product catalog.
🔒 The fix — plus a prioritized 30-day plan — is in the full audit.
✗ Not mentioned by Claude when asked “What are the best casual clothing brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.
🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.
The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.
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