MTJ

• Largest Contentful Paint14.33s poor
• Cumulative Layout Shift0.136 needs-improvement

1,250+ products with minimal metadata—severe discoverability taxcritical

The store stocks 1,250+ SKUs across fragmented collections (e.g. '2 PCS' has 299 items, '3 PCS' has 138) with inconsistent product_type tagging ('SUMMER'26 MEN UNSTITCHED' vs 'SUMMER'26 WOMEN READY TO WAER' with typo), but no evidence of filters, facets, or search refinement on category pages. Shoppers face a wall of undifferentiated inventory with no way to narrow by size, color, price tier, or style subcategory.

High abandonment on category pages and search results; customers cannot navigate or compare products efficiently, leaving money on the table in a competitive South Asian fashion market where intent-based browsing is critical to conversion.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is MTJ visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best south asian clothing brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.