Milton

• Largest Contentful Paint37.13s poor
• Cumulative Layout Shift0.172 needs-improvement

1,151 products with zero product_type datacritical

All 1,151 products have empty product_type fields, breaking filtering, search relevance, and personalization. The store's custom theme includes a 'personalization_flow' feature that cannot function without this core data.

Missing product taxonomy directly degrades search UX, faceted navigation, and the store's own personalization engine, reducing discoverability and conversion on a 1,100+ SKU catalog.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Milton visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best water bottles and thermware brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.