Magic Needles

• Largest Contentful Paint12.12s poor
• Cumulative Layout Shift0.056 good

1,250+ products with no visible filtering—navigation brokencritical

The store lists 1,250+ products across 134 collections with yarn types, weights, and brands (Nako, Hobby Store, etc.), yet the scrape reveals no evidence of functional faceted search, sorting, or collection filtering on the homepage or product pages. Shoppers face an unsorted catalog that is impossible to navigate without a working filter UI.

Unfiltered product overload forces cart abandonment before checkout; visitors cannot find their yarn type, weight, or price point, killing conversion rates and increasing bounce.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Magic Needles visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best crochet yarn brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.