Loop Earplugs

• Largest Contentful Paint9.56s poor
• Cumulative Layout Shift0.061 good

Duplicate & test collections bloating navigation and SEOhigh

The store has 44 collections including redundant entries like 'accessories' + 'accessories-test', 'all' + 'all-2' + 'all-products-summer', and 'earplugs' collection labeled 'All products'—causing confusion in navigation, diluted internal link equity, and potential indexing conflicts that fragment discoverability.

Duplicate collections harm SEO rankings, confuse customers navigating to products, and spread page authority across variants instead of authoritative canonical collections—directly reducing organic traffic and cart discovery.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Loop Earplugs visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best earplugs brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.