A free preview of our Shopify diagnostic for letterfest.com. Generated 2026-05-28 00:47 UTC.
Store has 221 collections including multiple duplicates ('All designs' appears twice with different product counts: 329 vs 290; 'Add-Ons' collections are fragmented across illustrations, books, stones, terracotta). This creates redundant paths and dilutes SEO authority.
Collection sprawl increases bounce rate, splits link equity, and makes it harder for shoppers to find products—directly reducing conversion rates on a gift-discovery-dependent store.
🔒 The fix — plus a prioritized 30-day plan — is in the full audit.
✗ Not mentioned by Claude when asked “What are the best personalised gifts brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.
🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.
The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.
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