Lancaster Archery Supply

• Largest Contentful Paint14.04s poor
• Cumulative Layout Shift0.011 good

1,250+ products with zero schema markup kills SEO & trustcritical

Homepage has 0 JSON-LD schema blocks despite 1,250+ products and a 25-script page. Competing archery retailers use rich snippets for product reviews, availability, and price to rank higher and reduce cart abandonment.

Missing schema costs 15–25% of organic traffic and removes trust signals (ratings, availability) that drive conversion, especially for high-ticket bows ($1,000+) where buyers compare multiple retailers.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Lancaster Archery Supply visible to AI shopping assistants?

✓ Recommended by Claude when asked about archery equipment brands.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.