Jenpharm

• Largest Contentful Paint15.3s poor
• Cumulative Layout Shift0.536 poor

Missing product type taxonomy blocks search & personalizationhigh

All 67 products have empty product_type fields, and JSON-LD schema lacks structured product attributes (skin concern, product category, ingredients). Homepage meta describes 8+ skin conditions but products cannot be filtered or ranked by them.

Customers cannot find the right product for their acne/dryness/hyperpigmentation concern, killing repeat purchase rates and forcing manual browsing through 63 fragmented collections instead of smart filtering.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Jenpharm visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best skincare brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.