Kokeshi

• Largest Contentful Paint3.78s needs-improvement
• Cumulative Layout Shift0.122 needs-improvement

69 products, 139 collections — navigation chaoshigh

The store has 139 collections for only 69 products, with overlapping ingredient-based and benefit-based taxonomies (e.g., 'Antioxidante / Proteção Contra Danos Ambientais' with 37 products, 'Aumento de Elasticidade e Firmeza' with 17 products). Most products lack assigned product_type fields, making filtering and discovery unreliable.

Extreme collection bloat and weak product metadata confuse shoppers' ability to find and compare items, directly reducing conversion by forcing customers to browse inefficiently or abandon the site.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Kokeshi visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best japanese skincare brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.