Laura Mercier - US

• Largest Contentful Paint22.33s poor
• Cumulative Layout Shift0.078 good

139 collections dilute discovery; shoppers likely lost in navigationhigh

The store maintains 139 collections with heavy overlap (e.g., 'All Eye', 'All Face', 'All Lip', 'All Products', 'All Items Eligible For Discount'), creating redundant pathways and unclear hierarchy. This structure increases cognitive load and makes it harder for shoppers to find specific products or curated sets.

Over-fragmented navigation reduces conversion by forcing shoppers to either abandon browsing or land on low-intent catch-all collections, directly impacting product discovery and average order value.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Laura Mercier - US visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best makeup brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.