Fantagraphics

• Largest Contentful Paint9.49s poor
• Cumulative Layout Shift0.068 good

1,250+ products with minimal filtering/search guidancehigh

The store carries 1,250+ products (mostly graphic novels, hardbacks, and softcovers) with wide price variance ($4.99–$150.00), but homepage and product listing pages lack visible category navigation, price-range filters, or curated collections to help shoppers discover or narrow down options.

Overwhelming product volume without guided discovery forces buyers to rely on search or exhaustive browsing, increasing cart abandonment and reducing average order value on impulse or discovery-driven purchases.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Fantagraphics visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best graphic novels brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemapresent

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.