FSC Sales

• Largest Contentful Paint8.1s poor
• Cumulative Layout Shift0 good

Empty product_type fields kill SEO and discoverabilitycritical

All 8 sampled products have blank product_type values in the Shopify backend, despite having clear categories (polo shirts, caps, keychains). This breaks internal filtering, search ranking, and catalog organization.

Missing product type data degrades search visibility, reduces customer ability to filter/browse, and signals incomplete store setup—directly suppressing organic traffic and conversion rates on a niche memorabilia business.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is FSC Sales visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best nostalgic memorabilia brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.