Firewalla

• Largest Contentful Paint17.33s poor
• Cumulative Layout Shift0.006 good

Confusing product taxonomy blocks discoveryhigh

22 products span 10 collections with overlapping naming (e.g. 'Firewalla Accessories' vs 'Firewalla Accessories (all)'), duplicate collection handles ('firewalla-accessories' and 'firewalla-accessories-all'), and most products lack product_type tags entirely—making navigation and filtering broken for buyers seeking specific models.

B2B/prosumer buyers researching firewalls and access points can't reliably find or compare products, leading to cart abandonment and lost sales in a high-AOV category ($300–$900).

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Firewalla visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best network security firewall brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.