CPD Wine and Liquor

• Largest Contentful Paint11.71s poor
• Cumulative Layout Shift0.392 poor

All 1,250+ products lack type taxonomycritical

Every product in the catalog has an empty product_type field (1,250+ items total). The store sells spirits across rum, whiskey, cognac, gin, tequila, and wine—yet none are categorized in Shopify's product type system. Collections exist but are based only on bottle size (1L, 750ML) and brand, with no spirit type or ABV structure.

Missing product type blocks search faceting, filtering, and internal search relevance, forcing customers to browse 1,250+ unlabeled SKUs and increasing bounce rate and cart abandonment on a high-SKU commodity store.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is CPD Wine and Liquor visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best wine and liquor brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.