Death Wish Coffee

• Largest Contentful Paint13.72s poor
• Cumulative Layout Shift0.809 poor

Accessories drowning out core coffee salescritical

Catalog contains 1,215 total products, but 172 are accessories (14%+ of inventory) versus core coffee. Product sample shows apparel, pillows, camp chairs, and spoons ranking equally with coffee bundles, signaling severe SKU sprawl diluting focus.

Bloated non-core inventory fragments customer discovery, muddles messaging ("#1 Organic Coffee" homepage vs. merchandise-heavy catalog), and dilutes marketing ROI by promoting low-margin accessories instead of high-margin coffee subscriptions.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Death Wish Coffee visible to AI shopping assistants?

✓ Recommended by Claude when asked about coffee brands.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.