A free preview of our Shopify diagnostic for drinktrade.com. Generated 2026-05-27 04:41 UTC.
The store displays 604 coffees but 95%+ have only 1 variant despite rich customization options (grind size, subscription frequency, bag size) that should exist for a personalized coffee subscription service. Customers cannot choose grind or frequency on most product pages, forcing friction into checkout.
Subscription-model coffee buyers expect pre-purchase customization; missing variants force abandonment or post-purchase friction, reducing repeat subscription conversions and LTV.
🔒 The fix — plus a prioritized 30-day plan — is in the full audit.
✓ Recommended by Claude when asked about specialty coffee brands.
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