Charmette

• Largest Contentful Paint26.03s poor
• Cumulative Layout Shift0.008 good

1,250+ products with minimal filtering & poor discoverabilitycritical

Store has 1,250+ SKUs across 38 collections with heavy overlap (e.g., 'Best Selling Charms' has 1,707 products, 'Anniversary Sale' has 1,622), and a test collection '[TEST] ANNIVERSARY' still live. Almost all individual charms are priced identically at $1.99, making differentiation and navigation extremely difficult for buyers.

Overwhelming product volume with poor organization causes decision paralysis, increases bounce rate, and prevents customers from finding what they want—directly killing conversion on a catalog-driven business model.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Charmette visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best italian charm bracelets brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.