Diff Eyewear

• Largest Contentful Paint28.21s poor
• Cumulative Layout Shift0.01 good

1,165 products with single variants limit discoverabilityhigh

The store carries 1,165 SKUs but every product in the sample has only 1 variant (variants_count: 1), despite titles explicitly listing multiple color/lens combinations (e.g., 'TOSCA III - RUGBY RED + BURGUNDY GRADIENT + POLARIZED'). This suggests each color-lens combo is a separate product rather than variants of the same frame.

Customers shopping for a specific frame style must hunt across dozens of individual product listings instead of selecting options on one page, dramatically increasing friction and reducing the chance of add-to-cart completion.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Diff Eyewear visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best designer sunglasses brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.