DeMellier

• Largest Contentful Paint13.52s poor
• Cumulative Layout Shift0.0 good

Product variants fragmented across 168 SKUs—poor discoverabilityhigh

168 total products fetched, but many are color/material variants of the same design listed as separate SKUs (e.g., 'The Small Vancouver' appears in black and tan as distinct products). This creates catalog bloat and makes it harder for shoppers to find and compare the core styles they want.

Fragmented SKUs obscure bestsellers, inflate search noise, reduce average order value by splitting variants into competing listings, and degrade the curated luxury shopping experience DeMellier's brand positioning demands.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is DeMellier visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best luxury handbags brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.