Brilliant Home Technology, Inc.

• Largest Contentful Paint30.54s poor
• Cumulative Layout Shift0.111 needs-improvement

Product catalog fragmentation confuses buyershigh

55 products span 6+ overlapping product types (Controls, Controls Refurbished, Switch, Closeout, Bundle, etc.) with near-identical items at vastly different prices ($69.99–$3,959.40) and unclear variant strategies (1–6 variants per SKU). Collections lack clear navigation logic (e.g., 'quiz-results' collection with 12 products).

Buyer confusion over which panel/switch to choose and why similar products cost 10x more directly suppresses add-to-cart conversion and increases support friction on a $500+ avg product line.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Brilliant Home Technology, Inc. visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best smart home controls brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.