Darty

• Largest Contentful Paint13.07s poor
• Cumulative Layout Shift0 good

1,250+ products with zero collection inventory datacritical

Store has 1,250+ products indexed but all 250+ sampled collections show 0 products_count, indicating collection pages are either broken or unsynced with the product catalog. This means filtering, navigation, and discovery workflows are likely non-functional.

Broken category and collection filtering directly prevents customers from finding products, forcing abandonment before checkout and tanking conversion across a high-AOV appliances/electronics catalog.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Darty visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best electronics and appliances brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.