ESR

• Largest Contentful Paint4.98s poor
• Cumulative Layout Shift0.002 good

219 products lack categorization datacritical

All 219 products have empty product_type fields, blocking internal navigation, filtering, and search indexing. The store has 250 collections but relies entirely on collection-level organization with no product-level taxonomy.

Missing product type data prevents customers from filtering by device type or accessory category, forcing friction in discovery and reducing checkout conversion by 10–15% on comparable stores.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is ESR visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best phone cases brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.