FRITZ!

• Largest Contentful Paint4.13s poor
• Cumulative Layout Shift0.364 poor

172 products with zero or missing prices tank conversioncritical

Of 8 sampled products, 6 show first_variant_price of "0.00", including flagship FRITZ!Box and Mesh models. Across 172 total products, price data is either absent or unpopulated at the catalog level, blocking any ability to display pricing on listings or compare alternatives.

Shoppers cannot make purchase decisions without seeing price; this breaks the conversion funnel before users even reach product detail pages and likely drives immediate cart abandonment.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is FRITZ! visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best wifi routers brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.