BURGA

• Largest Contentful Paint53.44s poor
• Cumulative Layout Shift0 good

1,250+ SKUs with no visible filtering—catalog drowning in bloatcritical

Store has 1,250+ total products with massive variant sprawl (e.g., 541 ring holders, 538 AirPods Max cases, 538 AirPods 3 cases). Sample products show single-variant listings at uniform $49.95 pricing, indicating SKU explosion rather than meaningful product depth—typical of drop-ship or bulk import without curation.

Bloated, undifferentiated catalogs paralyze shopper choice, tank search rank for key terms, and make inventory management and fulfillment error-prone, all directly suppressing conversion and margin.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is BURGA visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best phone cases brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.