Brillcam Store

• Largest Contentful Paint5.79s poor
• Cumulative Layout Shift0 good

Broken social links & empty collections tank discoverabilityhigh

JSON-LD schema contains 9 empty social media URLs (blank strings for Facebook, LinkedIn, Pinterest, TikTok, YouTube), and 4 collections show 0 products (2MP, Accessories, empty Shop variants). This breaks social proof and navigation.

Empty social links erode trust and kill social-driven traffic; empty collections frustrate browsing and reduce the perceived product depth that justifies premium camera prices ($55–$399).

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Brillcam Store visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best security cameras brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.