Belro

• Largest Contentful Paint19.05s poor
• Cumulative Layout Shift0.0 good

1,250+ nearly-identical products causing severe search & discovery failurecritical

Store has 1,250+ products fetched but 5,963 total in 'all products' collection, with massive duplication visible in sample (e.g., 4 near-identical portable AC units at different prices/titles). Product taxonomy is broken—product_type fields are often empty or duplicate the title, making filtering/sorting impossible.

Customers cannot find or compare products effectively; search ranking and conversion suffer when the catalog is bloated with duplicates and lacks proper categorization.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Belro visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best electronics & tools brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.