Zatu Games

• Largest Contentful Paint10.5s poor
• Cumulative Layout Shift0.496 poor

Products showing £0.00 price breaking checkout flowcritical

At least 2 products in the catalog (Hive, Trinket Trove) display "first_variant_price": "0.00", indicating either missing price data or free items mixed into the storefront. This creates confusion at cart and checkout stages where customers cannot complete purchase intent.

Free or zero-priced products prevent legitimate checkouts, inflate cart abandonment, and damage customer trust in pricing accuracy—directly killing conversion on a multi-category retailer with 1250+ SKUs.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Zatu Games visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best board games brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.