ちいかわマーケット

• Largest Contentful Paint20.23s poor
• Cumulative Layout Shift0 good

1,250+ products with minimal variant differentiationhigh

The store carries 1,250+ products but most have only 1–2 variants despite broad color/style ranges (e.g., arm guards in multiple colors listed as separate SKUs rather than variants of one product). This creates duplicate catalog bloat that confuses search, filters, and recommendation logic.

Variant fragmentation degrades discoverability, inflates page crawl burden, weakens internal linking for related items, and reduces average order value by preventing easy color/size comparison on a single product page.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is ちいかわマーケット visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best character merchandise brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.