Rebecca Minkoff

• Largest Contentful Paint20.01s poor
• Cumulative Layout Shift0.008 good

Excessive promotional clutter drowning core collectionhigh

Store maintains 250+ collections dominated by overlapping sample-sale and discount tiers ($25 Under, $50/$75/$100 April Sales, 30% Off Fourth of July) with minimal clear merchandising by product type or lifestyle. Core handbag and accessory collections are buried beneath promotional noise, making it difficult for shoppers to discover full-price seasonal inventory.

Discount-first navigation erodes brand positioning, trains customers to wait for sales, and reduces average order value on a luxury brand where 60%+ of SKUs are handbags priced $150–$400.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Rebecca Minkoff visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best designer handbags brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.