RIDGE® Official US Website — Free Shopify Audit

01 · Page speed

26/100

Google Lighthouse — mobile performance

Largest Contentful Paint28.73s poor
Cumulative Layout Shift0.009 good

02 · Top conversion issue

Missing product structured data blocks conversionscritical

Homepage and all sampled PDPs contain zero JSON-LD schema blocks despite having 1,163 products and heavy script overhead (46 scripts). Competitors in EDC/premium accessories rely on rich snippets for SEO and trust signals.

Without product schema, search engines cannot index pricing, availability, or ratings—crippling organic visibility and checkout confidence for a $5–$695 product range.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

03 · AI visibility

Is RIDGE® Official US Website visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best edc gear & wallets brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

Organization schemamissing
Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.

This is a 3-section preview.

The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.

Unlock the full audit for ridge.com — $49

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