PNG Jewellers

• Largest Contentful Paint9.12s poor
• Cumulative Layout Shift0.02 good

1,250+ products with zero product type taxonomycritical

All 1,250+ products have empty product_type fields, eliminating the store's ability to filter, sort, or segment inventory by category (rings, necklaces, bangles, etc.). Meta description promises 'necklaces, bangles, rings, earrings' but the backend has no structured categorization.

Missing product taxonomy breaks faceted search/filtering, site-wide navigation, and personalization—forcing customers to browse 1,250+ items without segmentation, directly reducing conversion on high-ticket items (₹7k–₹4.1M).

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is PNG Jewellers visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best diamond jewellery brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.