Pela Case

• Largest Contentful Paint15.38s poor
• Cumulative Layout Shift0.092 good

1,250+ SKUs across device models fragment search and discoverycritical

Pela Case lists 1,250+ products, with the sample showing the same design (London Fog Cat People) duplicated across 8+ device models as separate SKUs, each with identical $65 price. Collections total 250, but the core issue is explosive fragmentation by device variant rather than by design or collection coherence.

Massive SKU bloat increases cart abandonment (decision paralysis), dilutes organic search ranking (same design fragments keyword authority), and inflates inventory/fulfillment cost while reducing conversion-per-visitor on category and search pages.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Pela Case visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best phone cases brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.