Plug

• Largest Contentful Paint8.13s poor
• Cumulative Layout Shift0.093 good

Product catalog lacks unified condition/grade labelshigh

Store sells 1,250+ certified pre-owned devices across phones, laptops, and computers, but product titles contain no standardized condition grades (e.g., 'Like New', 'Good', 'Fair'). Meta description promises 'certified pre-owned' but individual product pages show inconsistent labeling of device state.

Buyers of refurbished tech have high sensitivity to condition transparency; missing grade clarity drives cart abandonment and return rates, reducing repeat purchase confidence.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Plug visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best refurbished phones brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.