Publishers Clearing House: Online Sweepstakes & Prizes Since 1967 — Free Shopify Audit

01 · Page speed

26/100

Google Lighthouse — mobile performance

Largest Contentful Paint16.06s poor
Cumulative Layout Shift0.068 good

02 · Top conversion issue

Unclear product value proposition confuses buyerscritical

Store sells 'Entry Boost' products (8,000 entries for $75) alongside unrelated health/wellness items, with no visible explanation of what entries do, odds of winning, or prize mechanics on the homepage or product pages.

Lack of transparency on sweepstakes mechanics and entry value directly depresses conversion—buyers cannot assess ROI and trust is undermined before checkout.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

03 · AI visibility

Is Publishers Clearing House: Online Sweepstakes & Prizes Since 1967 visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best sweepstakes entries brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

Organization schemamissing
Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.

This is a 3-section preview.

The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.

Unlock the full audit for pchshopping.com — $49

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