Rails of Sheffield

• Largest Contentful Paint20.71s poor
• Cumulative Layout Shift0.031 good

1,250+ products with no visible search filters or faceted navigationcritical

The store has 1,250+ SKUs across 250+ collections with a wide price range (£0.95–£2,095), but the homepage scrape shows no evidence of filtering, sorting, or faceted navigation UI elements. Customers browsing by scale, brand (Hornby, Bachmann, Dapol, etc.), or condition (new vs. pre-owned) must rely on collection pages or search alone.

Model railway buyers are highly segmented by scale, era, and manufacturer; without filters, most visitors will abandon search or collection browsing, killing conversion on a catalog-heavy store.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Rails of Sheffield visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best model railways brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.