Parachute

• Largest Contentful Paint20.26s poor
• Cumulative Layout Shift0.062 good

Critical: Empty discount collections harm SEO & user trustcritical

Multiple high-traffic collections have 0 products (e.g., '20% Off', '2x3 Rugs'), creating dead-end pages that degrade user experience and SEO authority. The store also has confusing duplicate/redundant collections ('2+2 Towel Bundles' vs. '2+2 Towel Bundles – Get 5% Off' with vastly different product counts), fragmenting findability.

Dead collection pages kill conversion funnels, trigger high bounce rates, and waste crawl budget; redundant discount collections split traffic and confuse shoppers about which offer is active, directly suppressing AOV.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Parachute visible to AI shopping assistants?

✓ Recommended by Claude when asked about bedding brands.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.