Pammys

• Largest Contentful Paint22.77s poor
• Cumulative Layout Shift0.002 good

All products lack product_type metadata—navigation & discovery brokencritical

Every product in the sample (Belt, FlipFlop, Sneaker, Sandal, etc.) has an empty product_type field, despite the store clearly selling distinct footwear categories (sneakers, sandals, slides, flips). The 31 collections include gender & style segments but products aren't tagged, breaking internal search, filtering, and API-driven recommendations.

Shoppers cannot browse or filter by category, recommendations fail, and search ranking for product types is weakened—directly reducing average order value and repeat discovery.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Pammys visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best shoes brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.