REEF

• Largest Contentful Paint30.79s poor
• Cumulative Layout Shift0.0 good

1,185 products with minimal differentiationhigh

The store carries 1,185 SKUs dominated by near-identical sandal styles (e.g., multiple 'Glider' variants at $40, multiple 'Water Vista Higher' at $85) with only color/colorway differences. Sample shows duplicate product titles across different handles, indicating heavy SKU bloat with minimal unique value proposition per product.

Excessive variant count per product and SKU duplication confuse shoppers at browse and search, dilute page authority across near-identical pages, and increase cart abandonment when customers cannot easily distinguish which version they want.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is REEF visible to AI shopping assistants?

✓ Recommended by Claude when asked about sandals brands.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.