Orient Electric

• Largest Contentful Paint14.18s poor
• Cumulative Layout Shift0 good

Product catalog lacks conversion-critical informationhigh

461 products across fans, lighting, switchgear, and air coolers are indexed with minimal variant data and no visible pricing, availability, or product detail signals on category/listing pages. Cable products (switchgear category) dominate the catalog yet lack clear B2C-to-B2B segmentation, creating friction for retail shoppers searching for household items.

Sparse product metadata and unclear product hierarchy force shoppers to click deep into PDPs to evaluate options, increasing abandonment and reducing conversion velocity on a broad multi-category store where comparison-shopping is the primary user behavior.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Orient Electric visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best electrical appliances brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.